Leader‐Driven Primacy: Using Attribute Order to Affect Consumer Choice
نویسندگان
چکیده
منابع مشابه
The Multi-Attribute Attentional Drift Diffusion Model of Consumer Choice
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2006
ISSN: 0093-5301,1537-5277
DOI: 10.1086/500481